Decision Making
Marketing Your Eggs
Most layer farms fail at the market, not the pen. Build buyers before peak production.
SabiSense Editorial•6/10/2026•Poultry
Build three buyer types
- Retail (neighbours, small shops) — highest price, smallest volume.
- Crate buyers (provision stores) — steady weekly pickup.
- Wholesale (markets, bakeries) — lowest price, largest volume.
Pricing
- Track market price weekly. Don't undercut on every sale — protect retail margin.
Reliability beats price
- A buyer who collects every Tuesday is worth more than a higher-paying one-off.
Quality signals
- Clean, sorted, dated crates win repeat business.